✦ Workshops · Product marketing
Product Marketing
Positioning, messaging, and go-to-market — the product-marketing craft that turns a good product into one the market understands and wants.
The workshop, end to end
Step 01
Before the workshop
A short pre-read and a framework primer so the live time is spent practising product marketing and go-to-market, not covering basics.
- ✓Pre-read guide 48 hours before
- ✓Framework primer and templates
- ✓A warm-up exercise to focus the session
Step 02
Live workshop
Two intensive live sessions (5 hours total) of hands-on product marketing and go-to-market with real exercises and instructor feedback throughout.
- ✓Positioning and differentiated messaging
- ✓Go-to-market and launch tiers
- ✓Crafting launch narratives
- ✓Enabling sales and marketing teams
Step 03
Takeaways
Leave with reusable templates and a plan you can apply the same week.
- ✓Reusable templates pre-filled with examples
- ✓A cheat-sheet for interview prep
- ✓Follow-up Q&A access after the session
What you walk away with
- ✓A positioning and messaging framework
- ✓A go-to-market and launch template
- ✓A launch narrative for your product
- ✓Interview-ready GTM answers
Ready to see where you stand?
Run your resume through the AI Resume Analyzer for a PM readiness score, or book a call to find the right program.